Gone are the days of "brochure-style" websites that tell the story of "you" and how great you are at what you do. Times have changed. Buyers today don’t really care much about you or how great you are. They care about how you are going to help them. During your prospects’ first contact with a search engine, they’re rarely looking directly for your products and services. They’re looking for a solution to a problem.
Today, a great website is one that accurately articulates the challenges and goals of the person visiting that site. It not only captures the attention of your buyers, it fits their needs and it keeps them engaged. Then and only then, can it generate leads and grow your business.
If your website is two years old or more, it’s past time for a redesign.
So how do you design a website that accomplishes all this? How do you know who you’re trying to reach, what they’re like and what they need or care about? It's a process, and it's called Growth-Driven Design.
What is Growth Driven Design?
Growth-driven design is a new approach to web design aimed at creating a peak-performing website with less waste in half the time. Instead of trying to cram all the work required to create a new website into a few months and then crossing your fingers and praying it has the desired effect, growth-driven design projects are founded on the principle of continuous improvement. Why invest the big bucks up front and guess at what you think your visitors want when you can let them tell you themselves?
The growth-driven design process focuses on many aspects of a website's performance, all with the objective of improving the user experience and driving more engagement. It minimizes the risks of traditional web design through a systematic approach that shortens the time to launch by focusing on real impact, and continuous learning and improvement.
Growth-driven design is an ongoing process, while traditional website redesign, tends to be an all-at-once event.
Through continuous learning and improvement, growth-driven design allows us to make informed performance improvements to your site based on testing and research that’s derived from visitor behaviors. This information is used to improve the strategies and tactics of marketing and sales and vice versa.
Where do you begin?
When you are faced with the monumental challenge of a web redesign, it's hard to know where to begin! Designworks Group is here to help with two levels of website design:
• Driven By Designworks:
If you are wanting to turn your website into data-driven machine, Designworks is ready when you are. A typical growth-driven design project has two phases:
1. The Launch: The initial phase is quick (typically around a month). During this time, we develop a web design strategy and then build your "launch pad" website.
2. The Cycle: Once your launch pad website is up, the remaining 11 months of the year are spent on improving and fine-tuning the performance of your site. This is done through a four-stage process that involves planning, developing, learning and transferring knowledge.
Sites that are Driven by Designworks are data driven and optimized for lead generation. Using the Growth-driven design strategy, your site will continually change and grow. Sites that are Driven by Designworks require no upfront costs and are billed monthly.
• Designed By Designworks:
So you need a website but don’t have a lot of money or time. You have tried using your third cousin but that didn’t turn out really well. You aren’t looking for all the bells and whistles, just a website that you can easily edit yourself. We’ve got you!
We know the importance that a website holds on the most important modern day real-estate, the internet. Built in less than a week, we will get you up and running without breaking the bank. Designed by Designworks sites are designed in Wix or other user friendly platforms then transferred to you. They are affordable, agile and easy to edit.
We'd love to strategize with you about the ways Growth-Driven Design can improve your business outcomes.