What is Content Marketing?

Content marketing is: marketing your business products and services using content your customers find valuable. Easy, right?

This isn’t anything new, really. Businesses have been using content like brochures, newsletters and flyers to market their businesses for years. But now, these things live online.

So what makes valuable content?

It has to be relevant to your audience’s concerns or interests; otherwise it won’t hold their attention. It should strive to inform or entertain. While it should relate to your business, the end goal isn’t to sell something right away. It’s more about providing a useful resource for your customers – added value above and beyond your products or services. Make sense?

So how do you build your brand through content marketing?
This in done a few ways:

  • Awareness – useful content creates awareness – search engines love it, and social media lives on it
  • Authority – content builds trust by positioning you as an authority or expert in your field
  • Engagement – valuable content keeps customers engaged and coming back for more
  • Loyalty – the more valuable the content you produce, the greater customer loyalty you’ll enjoy

So...do you have the resources to develop content?

Most readers (and search engines) expect fresh, relevant content on a regular basis. Do you realistically have time to blog every day, or even every week? Do you have a writer on staff that can craft white papers and sponsored content? Content marketing takes a lot of effort and persistence to be successful.

Luckily, you don’t have to go it alone.

DesignWorks Group can help research and develop content that fits your brand, audience and goals. As your partner, we will handle all of your content creation. You reap the benefits while staying focused on doing what you do best – running your business!